January 2009

For immediate release
Los Angeles, CA, January 13, 2009

Seeking to organize sex-positive retailers, organizations, distributors, and manufacturers in the adult industry into a powerful force for change and progress, the SHEE adult trade association will debut January 25, 2009 with its 2nd annual Love LA Show at the Music Box/Henry Fonda Theater in Hollywood, CA.

The brainchild of a collective group of attendees at last year’s debut Love LA event, the SHEE group (which stands for Sexual Health, Education, and Entertainment – www.sheegroup.org) mission will be to cast sexuality under the umbrella of overall health, focusing on promoting healthy sexuality as vital to not only sustaining relationships/marriages, but as an undeniable component of overall well-being.

SHEE will bring together a wide variety of companies, educators, retailers, experts, and medical health professionals to assist in redefining the landscape under which the adult industry is defined. SHEE will also be a resource for members to provide and dispense information, including new and present product offerings, training (in the form of video, text, and audio), distribution points, services, and pricing, as well as a vehicle for which accurate information is propelled into the mainstream consciousness.

As a not-for-profit organization, funding will be provided by revenue generated at several planned “Love” events, as well as private contributions, membership dues, and advertising on its website and planned newsletter publication.

“Our goal is to create an unbiased, reliable repository of sex-positive information accessible to professionals seeking to better people’s lives through the dissemination of accurate information, safe and effective products, fun and dignified retail outlets, and credentialed professionals spreading accurate and timely sex-related information,” said Love LA creator Ian Denchasy.

“As we build SHEE company by company, I envision some sort of independent product testing matrix, a set of guidelines for adult stores and websites to have at our disposal, and perhaps even a credit union or fund in which adult companies and entrepreneurs could obtain small loans or lines of credit at competitive rates.” Metis Black, president of Tantus added, “It’s time we distinguished ourselves from some of the negative elements that have dragged down our overall public image – SHEE is a great way to begin to build the new sex industry and move it forward.”

As such, SHEE will disassociate itself from the porn industry, which the group views as its own separate entity. “We understand the intertwining of porn and novelties from a historical perspective,” Denchasy stated, “And we acknowledge that pornography is not in any way something we cast aspersion toward; however, we think it’s time for pornography to prosper as its own distinct industry.”

For more information regarding SHEE, contact Ian Denchasy at freddyat freddyandeddy dot com .

[via tantussilicone]

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